Student Athlete Branding Program

Purpose: Provide Education and Instruction on Social Media for the youth Student-athlete to support recruiting and NIL opportunities

Deliverables:

• Initial Overview Meeting After Questionnaire (1 hour)

  • Overview of athlete, sport, current age/grade

  • Determine athlete personality

  • Determine and discuss platforms of choice based on sport, age, personality, and goals

  • Set expectations of social media growth based on athletes personality, sport, age, demographics

• Branding Package

  • Develop Athlete branding package based on their sport and personality

  • Select Platforms based on brand sport and current age

  • Teach athletes and parents the athletes brand and the brand delivery

  • Deliver an athlete branding package with instructions of being in brand

• Social Strategy

  • Deliver Social Strategy 

  • Number of posts

  • Style of posts

  • Types of short video based on platforms

  • Basic Content Pillars

  • Teach athletes and parent the basics of social engagement

  • Teach athletes and parents proper ways of communicating with peers, HS/College Coaches, and organizations to promote the athlete and family

  • Teach the Sociology and Psychology of social media and how it works

• Social Media Platform Set-Up

  • Set up selected platforms and teach athletes and parents how

  • Set up monitoring platform to support parental and student-athlete mutual support