Student Athlete Branding Program
 
Purpose: Provide Education and Instruction on Social Media for the youth Student-athlete to support recruiting and NIL opportunities
 
Deliverables:
Initial Overview Meeting After Questionnaire (1 hour)
Overview of athlete, sport, current age/grade
Determine athlete personality
Determine and discuss platforms of choice based on sport, age, personality, and goals
Set expectations of social media growth based on athletes personality, sport, age, demographics
Branding Package
Develop Athlete branding package based on their sport and personality
Select Platforms based on brand sport and current age
Teach athletes and parents the athletes brand and the brand delivery
Deliver an athlete branding package with instructions of being in brand
Social Strategy
Deliver Social Strategy 
Number of posts
Style of posts
Types of short video based on platforms
Basic Content Pillars
Teach athletes and parent the basics of social engagement
Teach athletes and parents proper ways of communicating with peers, HS/College Coaches, and organizations to promote the athlete and family
Teach the Sociology and Psychology of social media and how it works
Social Media Platform Set-Up
Set up selected platforms and teach athletes and parents how
Set up monitoring platform to support parental and student-athlete mutual support