STUDENT-ATHLETE
BRANDING PROGRAM


IT'S A NEW DAY IN SPORTS
BE IN IT.

THE HIGH SCHOOL RECRUITING WORLD HAS CHANGED DRAMATICALLY!
Swimmer

#1 RESOURCE

Social media is set to become the number one resource a coach, recruiter, university, the team will use to begin and sustain the recruitment of student-athletes

Social media is the number one source of NIL (name image likeness) opportunities for 98% of collegiate athletes. The 2% remains for a few of the select high-profile athletes.

Social media enables a coach to learn about the most important aspect of recruiting: character and family. Your social media is your # resource in today's recruiting climate to showcase who you are.

Social media is where all of the coaches are. You need to be where the coaches are. Their inbox is full.

Baseball shortstop catches the ball on professional baseball stadium.jpg

QUICK FACTS

  • Not every platform is right for every athlete or every sport. 

  • Social media is not about posting. Its strategic, purposeful, and intentional

  • Knowing your brand is the first step to a purpose-based social media plan.

  • Coaches are on social media.

  • Email is great but we all like photos and videos. That's why social media is powerful.

YOUR SOCIAL MEDIA IS NOW PART OF YOUR TRAINING

It should be used with purpose and not just for fun. Just like training, it can be fun but you are doing it to reach your goals. Social media can be fun but in today's market, you much see it as another tool to increase your overall performance.

Your brand is who you are. Coaches need to know who you are after they have all of your stats. Knowing how to build your brand on social platforms sets you apart from other recruits. 

YOUR SOCIAL MEDIA IS PART OF YOUR BRAND

 

NOW WHAT?
JUST LIKE YOU GET YOUR BODY RIGHT TO COMPLETE,

YOU NEED TO GET YOUR SOCIAL MEDIA GAME RIGHT TO BE RELEVANT