Livecasts are especially useful for brands and personalities on social media to convey their image and voice to followers and social media users, in an enhanced manner beyond traditional social media engagement measures. While these traditional engagement tactics are wonderful and absolutely necessary, it can often be difficult for a branded personality to expand on certain topics in detail and to answer the many questions that users are posing, especially when the personality has a highly engaged following.
The possibilities of livecasts are endless, from informing your followers, simply interacting with your followers in a new way, or providing entertainment for your followers.
Thanks to Instagram live, it is easier than ever to allow users to join the live show and ask a question (think of it like a radio show!). Livecasts can revolutionize how an established social media presence interacts with their viewers, making them true participants in the larger conversation.